personal branding book Archive

With the Introduction to Personal Branding Kindle eBook out for just over a year racking up five-star reviews on Amazon, we decided (inspired by our friend Karl Sakas’ pocket guide for agency leaders) to work with the fine people at CreateSpace and publish a paperback version of the book.

We’re very lucky to have our friend Jason Miller, who heads up Global Content Marketing for LinkedIn, write a few kind words about the book.

This is what he said:

“In today’s incredibly competitive landscape you need to stand out; you need to differentiate yourself from the masses, and personal branding is the answer. But what exactly is a personal brand and where does one even begin to proactively manage how the world sees them?

Enter the modern playbook for taking control of your personal brand, based on real world experience, not some philosophical approach. I wish that I had Mel Carson’s guide when I had to re-invent myself several years ago as it would have saved me from a tremendous amount of trial and error.”

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As we have had such an amazing response to the book we published on Amazon in January, we have and will continue to put the message out there for Personal Branding.

It’s relevant, practical, and imperative in today’s digital age. But beyond that, it is fun, internally and externally rewarding, and invaluable to the individual pursuing and aiming to fulfill their professional purpose daily.

And here is my favorite part: others are beginning to understand what all the commotion is about too.

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We are delighted to announce our new book has gone live on Amazon:

Introduction to Personal Branding:
10 Steps Toward a New Professional You

With the rise of digital and social media in the past few years, the internet has presented professionals with a magnificent opportunity to build, polish, and own outstanding personal brands. It’s also becoming more and more important for individuals to understand the practices and disciplines of personal branding to present themselves in an approachable, endearing and enduring way both in the digital world and in-person.

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