personal branding statement Archive

To achieve true professional success, I believe everyone should feel happiness and fulfillment in their career. And so, I’m thrilled to join Delightful Communications and have the opportunity to relive this belief every day, coaching our clients to reach their career goals by helping them become more discoverable, shareable, and memorable.

As the Personal Brand Program Manager for our personal branding services, I use my experience and skills to manage and grow the program while providing highly-valuable services to our clients that use our creative and analytical skills, coupled with our knowledge of human behavior, to craft the language and strategy our clients need to succeed.

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Personal branding is not exclusive to CEOs, CVPs, directors, or those in a leadership role. Nor is it only expanded to people looking to soon advance to high positions such as those. Personal branding is a tool that everyone should engage to help solidify their career. Regardless of age, job title, or industry, personal branding can help you be more discoverable, shareable and memorable. As a young professional, it’s important to lay yourself a solid foundation for your impending career.

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When we deliver our personal branding workshops and training, one of the exercises is to have people work on a Personal Branding Statement.

The 3 step process starts with what we call “5 in 5” where we all sit down with a partner and talk for five minutes about:

• Their educational experience
• Their work experience
• What they love about what they do
• What they find hard
• Where they want to be in 3 years time

We use that information and our internal compass to define and establish a Professional Purpose – the reason why we do what we do and (beyond money) why we get out of bed in the morning.

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