A defining characteristic of Twitter has long been the 140 character limit. A challenge for many to create a cohesive story, users frequently turned to numbered tweets, external links, and smartly edited graphics to convey their points across this platform. When Twitter announced a switch to 280 characters for all on Nov 7th – everything changed.
Welcome to the first in what will be an unending stream of “Delightful Conversations” that I’m kicking off on our new YouTube Channel – Delightful Videos
The aim of the channel is to bring you frank and informative interviews with people I meet around the world who are wise (and willing) to share their solid knowledge on social media, digital PR, personal branding and entrepreneurship.
I asked her what makes a good social media strategy, how should brands be thinking about measurement and what social media metrics to track?
I also probed her for her thoughts on the future of social media and what the next big thing is going to be.
She gives some really good advice, especially about how to get away from the tactics and see social media as part of your overall business strategy and objectives.
Let me and @Kristy know what you think when you’ve watched the video, I’d love to get feedback on the format so I can tweak it.
Oh and you can subscribe here!