Mel Carson Archive

Delightful Wins Microsoft Supplier Award for Trailblazing Innovation and Creativity

Just a quick note sharing a photo of the BEAUTIFUL award our team won at the Microsoft Supplier Prestige Awards Ceremony in the Trailblazer: Innovation and Creativity category.

We were thrilled to be shortlisted for our work across Microsoft helping various teams and priorities be more discoverable, shareable, and memorable through the influencer marketing and creator programs we have established over the years.

Microsoft recognized us (40 employees) and PWC (300K employees) as joint winners for the prize about which they said:

This award recognizes thought leaders who are driving next-generation concepts through discovery, Big Ideas, and innovative solutions – those who lead others to think deeper, push further, and embrace disruption. 

The Microsoft events team did an awesome job on the virtual ceremony and we especially loved the suspense Mitra Azizirad created when handing out the award to TWO recipients.

Huge kudos to the cast of many Delightful employees who worked on the programs over the past year, and looking forward to doing more of the same in Microsoft’s next fiscal year FY23!

Onwards and upwards!

Mel Carson – Founder and CEO at Delightful Communications

Delightful Creative Studios – Newly Launched to Bring Your Project to Life

Crafting and reinforcing high-quality, custom B2B marketing messages—whether in words or via visuals—requires insight, experience, and that sometimes elusive quality called creativity.

We’re thrilled to announce the launch of our Creative Studios to enhance what we’re already doing for our clients: creating persuasive and detail-oriented text and eye-catching, innovative graphics and digital content in a variety of formats.

It’s just another way in which we’re striving to help your message stand out, connect, and endure.

Leadership Branding: Strategies and Tactics for Executives on Social Media

When I started Delightful Communications back in 2012, one of the niche services we offered executives was called personal branding. At the time, there was a lot of talk about TRUST in business, and I felt strongly that big companies were missing the mark by not having their leaders more visible at a personal level, building trust and engagement through their own personal brands that also benefited the corporate brands they represented.

Personal Branding for Entrepreneurs and Leaders at EQ Leadership Labs

Personal Branding Speaker

It’s always such a joy to be asked to speak at conferences, and thrilled that our old friend Jonathan Allen (Former Search Engine Watch editor) asked me to come to his inaugural EQ Leadership Labs event in St. Louis, Union Station, next week.

I’ll be speaking about the importance of entrepreneurs to have tip-top personal brands as leaders and sharing tips on how they can have their wisdom and experience be more discoverable, shareable, and memorable.

If you are in the area, please drop by – you can register with this discount code – and looking forward to seeing and hearing from some other past industry friends and peers like Mike Grehan, Simon Hestletine, and Thom Craver.

Should be a marvelous event!

@MelCarson – Founder & Principal Strategist at Delightful Communications

Don’t forget to: subscribe to The Personal Brand Labfollow @Delightful on Twitterlike the Delightful Facebook Page, and join us on LinkedIn. 

Social Media Trends To Watch For in 2019 with SEMrush

Last week, I had the chance to speak during a SEMrush webinar all about the social media trends to watch for in 2019. I joined the ranks of a superb group of experts, Ashley Ward, Akvile DeFazio, and Gavin Bell.

As 2018 ramps down, it’s important to begin to look toward the new year and prepare for what’s to come. The social media landscape is constantly evolving, and it’s important to stay on top of trends and prepare for what’s to come. 

Delightful Wins Another Marketing Award for IoT in Action with Microsoft Event Campaign

They say lightning doesn’t strike twice, which is why we thought THREE times about submitting another campaign to the Content Marketing Institute Awards after our Majestic in Space win last year. Are we good enough for another award, we thought? Have we really done anything to match 3D printing the internet on the International Space Station, we pondered?

After much cogitation, we submitted an entry anyway.

So, imagine our utter joy when we were notified late last week that the work we have been doing with Microsoft on the IoT in Action event series has been so well regarded that we’ve won an industry gong from the CMI for the Best Integrated Corporate Event (in-person)/Digital Content Strategy

CMI Award Winner

9 Social Media Tools to Help Make Personal Branding Easier For You

We all know that social media plays a huge part in building and boosting your personal brand in the digital world, but do you feel lost sometimes with all the different social media channels and are not sure where to start? There are social media tools that can help!

Here are 9 cost-efficient social media software and platforms that we recommend to help make your personal branding efforts easier.

Sharing Our Delightful Guiding Principles – Values for Life and Work

While we have many combined years of industry experience, Delightful Communications itself is a newer company. Founded in 2012, I started the company to help businesses capitalize on continually emerging trends in marketing and PR like social media, influencer marketing, employee advocacy, content marketing and personal branding.

Delightful Communications Principles
Understanding that while our primary medium of communication may be digital, our focus on business has always made clear that true success depends not just on digital pixels, but also on people.

Why Business Cards Are Not Dead and How to Create Great Ones

Business Cards Are Not Dead

When it comes to business cards, I am reminded of a chapter in my book, Pioneers of Digital, where the fabulous Avinash Kaushik talks about how he tested his famous blog – Occam’s Razor – on his wife and fellow work colleagues to get their feedback before he went public with it.

Well, when I started Delightful Communications, I decided to canvas industry peers about many aspects of my start-up, including marketing. What I found was that many people singled out business cards as a no-no. They’d scoff and say, “I don’t need to carry business cards, they’re out-of-date in this digital age.”

business card

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