We’re delighted to announce those wonderful people at SEMPDX (Portland’s incredibly smart and vibrant digital marketing community) have invited me to speak at an event next month on personal branding.
I’ll be traveling down on the 13th September to deliver this talk which will have some workshop-style interactivity:
Earlier this month I was invited onto Webcertain TV to share some thoughts and wisdom on how to get started with influencer marketing.
In this 12 minutes video, we discuss the ins and outs of influencer marketing including how to get started with influencer marketing, how to integrate influencer marketing with your social media and content strategy, how to find and approach influencers online, what influencer marketing technologies are available out there, what to measure and how to align your influencer program with your business goals, and more.
Check it out…
2016: Facebook is the first social media to integrate VR in any user daily browsing.
What does that really mean? For the first time, users can easily share 360 photos to Facebook, making content and views more immersive and creative to the masses.
The best part: taking a photo and sharing it is actually pretty simple!
We’ve received tons of positive feedback since the launch of our latest eBook: Introduction to Personal Branding: 10 Steps Toward a New Professional You, which is also live now on Audible and iTunes as an audio book!
We are thrilled that the book has helped our readers to start paying more attention to their personal brand and more importantly, actually making plans and taking action to improve their personal brand and be more discoverable, shareable and memorable:
“This is by far the most-bookmarked book (per page-capita) on my Kindle today. I’ve already set up a site, paid attention to image names, tweaked my LinkedIn profile, and more based on Mel’s tips.” – S. Weise
We are big-time supporters of Majestic here at Delightful, and while the British search engine tells you who is linking to whom across the web, we want you to uncover everything it has to offer beyond just being a tool for SEO (search engine optimization).
I chatted to Duane Forrester, VP of Organic Search Operations at Bruce Clay, at a conference recently about how content marketers and digital PR people could use link data to tell better stories about their campaigns and how to get creative when planning outreach to influencers.
Duane says, “the reality is links are a source of direct traffic,” and gives you the opportunity to uncover potential partners and evaluate the success of your content. You’re putting in the work, but still, how well do you know your customers? Who are your key influencers? What is the net long-term effect of the content and campaigns you are producing?
We’re thrilled to announce I’ll be delivering the keynote speech at this year’s Seattle Business Tradeshow on Wednesday 8th June 2016.
We’re big fans of the Seattle Chamber of Commerce and the incredible work they do here in the Puget Sound Area.
To be invited to address the delegates and exhibitors before the tradeshow floor opens is a tremendous honor, and I’m determined to make my talk informative, engaging, entertaining and, above all, actionable!
Here’s the title and what people can expect to take away from my speech:
The Art of Personal Branding: How to Stand Up & Stand Out in Business
If you’re in the business of building media lists for PR outreach, you may use an established database from a company like Cision or PRNewswire.
While those tools are an excellent resource, they can be expensive, so we’ve put together a video for Majestic.com (I’m their US Brand Ambassador) to show how you can use link data to figure out who is writing about what AND know how influential and authoritative they are as a writer or publication.
A few weeks ago I was lucky enough to grace the stage at the Brighton Dome in the South of England at the fabulous #BrightonSEO conference.
The conference organizer – the hugely talented and affable Kelvin Newman – had taken a punt on me doing a talk on Personal Branding, a subject not regularly heard about from the stage of major digital marketing conferences.
As we have had such an amazing response to the book we published on Amazon in January, we have and will continue to put the message out there for Personal Branding.
It’s relevant, practical, and imperative in today’s digital age. But beyond that, it is fun, internally and externally rewarding, and invaluable to the individual pursuing and aiming to fulfill their professional purpose daily.
And here is my favorite part: others are beginning to understand what all the commotion is about too.
A shift has occurred in Social Media KPIs (Key Performance Indicators). While we love audience growth, we are really working to increase engagement. We don’t just want likes, we want shares. Promotional messages have become routine, meaning focus is put on response rate and time.
So, what kind of customer data should we be concentrating on for improvement?
With some data and insights from bitly’s collaborative Ebook How to Improve Social Metrics That Actually Matter, let’s get started!
