Victoria Solis Archive

In moments of hardship, people turn towards people, not brands. While only 50% of people trust brands to start, 83% of people trust the opinions of other individuals, according to research from Nielson, and this has never proven more evident than now.

39% of individuals think corporations could do more to put the welfare of their customers above their own profits so, in moments like these, leaders of all industries and company sizes must have communications strategies readied to help show humanity and build trust during these times.

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At Delightful Communications we have been working alongside an array of high-tech industry executives since 2012 and have seen firsthand the impact that strategic executive communications & leadership branding can make toward furthering personal and corporate goals.

In that time, we’ve helped many leaders and (often) their communications managers define, establish and elevate their executive online presence and credibility, expand their customer network, attract new professional opportunities, and strengthen all-important brand trust.

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Hey, hi, hello! I’m Victoria Solis, Delightful Communications’ Executive Communications Strategist. I was the dozenth member to come on board at Delightful HQ and am thrilled to be part of such a well-versed and balanced team.

Here at Delightful, I oversee our Executive Communications & Leadership Branding practice. I help our clients unearth what sets them apart as professionals in their field, identify their personal and professional goals and motivations, and help them become more discoverable, shareable, and memorable as leaders at their companies and in the public eye.

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Smale, B. (Photographer). (2019.) Steve Clayton [digital image]. Retrieved from Steve Clayton.

Have you ever witnessed a commercial that hit home with you so intensely, or made you resonate so deeply, that you cried? At the Ragan PR and Social Media Summit in Redmond, there were few dry eyes in the house when Steve Clayton, Microsoft’s chief storyteller, told us about the Super Bowl-shaking moment when Microsoft released its Xbox Adaptive Controller commercial.

A long-time fan of Microsoft advertising and their Accessibility/Enable channels, I was thrilled to hear how the world-renowned technology giant came to become one of the most recognizable global brands. I can promise it didn’t disappoint.

Steve Clayton has been with Microsoft for 21 years and was accidentally hired. Thought to be another Steve (don’t worry, he was obviously the right fit for the role), he’s been storytelling for Microsoft ever since. His presentation covered, “Creating a culture of storytelling and innovation.”

Clayton offered us an inside look into Microsoft then, and now: how it recognized that it’s advertising ship was sinking, and how it healed its rupturing reputation by identifying past issues and updating to a new style of branding.

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At the Ragan & PR Daily Conference our team attended in September, we were able to catch the presentation of Janet M. Stovall, executive communications director at UPS. Much to our surprise, Stovall is the only female, person-of-color speechwriter in the Fortune 500. (As she notes, there are usually more found in political speech writing, but still not in corporations.)

With yesterday marking Latina Equal Pay Day, Stovall’s keynote came back to mind as a valuable discussion to share. Especially as we enter the heavy, consumer-focused marketing of the holiday season. While it’s gotten better, many of these commercials only showcase a modern look at the same families featured decades ago.

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