You can’t blame PRNewswire for continually finding ways to pump out this digital PR research (got it again in a newsletter this week).
In a hilarious post last week, Brian Morrissey from Digiday, wrote about what advertising agency execs feel about their younger charges in an article entitled: WTF Millennials: Managing Agencies’ Newest Generation. It was called out and quoted by many in the industry press and caused much debate on Twitter.
Hilarious because of the quotes Brian managed to solicit from various sources, and because he gave millennials a chance to answer back where many of them seemed to agree with what had been written about them the day before.
Whatever generation you were born in, the impression you give people in the workplace has never been more important. A business doesn’t owe you a living whatever age you are, and rather like companies trying to survive head and shoulders above others in an increasingly crowded digital world, the same goes for your personal brand in the office.
My Personal Branding Services largely help people with their online persona and how to behave positively and effectively through social media, but having read these articles, I couldn’t help but want to jot down my thoughts on how to leaving an enduring impression in the physical workplace.
It’s January and many of us will be embarking on new resolutions that we hope we’ll still be keeping by the end of the month.
Some maybe health and fitness related, some maybe career-driven and some will be a combination of both.
Although many of us focus on the physical health of our bodies at this time of year, it pays to have a think about the mental or attitudinal aspects of where we want to be in the next 365 days and how we are going to get there from a cerebral point of view. It’s all very well losing 10 lbs. or cutting down on caffeine, but physical health needs to go hand in hand with some mental limbering up as well.
When it comes to that new job, promotion or next round of VC funding you’ve promised yourself, personal branding and how you present yourself online (or off it) has never been more important to think about, especially in this age of ubiquitous social media.
Photo by artwork_rebel on flickr
Whether you’re looking for a new job, you have a public-facing role in the role you’re in right now, or you’re just simply curious what Personal Branding is all about, then this post should add value to whatever you know already.
Where are Your Digital Footprints Taking You?
As I’ve written in the Delightful Personal Branding blurb on this site, the proliferation of the web and social media means having an optimized presence online is crucial for a number of reasons:
- I’ve been told by people “in the know” at search engines that searches for names represent 60% of search queries. Now I’m pretty sure they meant brand searches, because most people use Google and Bing as navigation aids as well as looking for stuff, but people names are going to make up a significant proportion of that massive number and that means YOU are going to be among them!
- If you have a Facebook, Twitter or LinkedIn account, and your name isn’t as common as “John Smith”, then the chances are you’re going to rank very highly via these social media sites because those networks are very authoritative with the search engines. If that’s the case, doesn’t it make sense to make sure they present you and your brand in the best light possible?
- Somewhere down the line, you might want run for office or have a family and how are voters or your kids going to feel if your online persona is littered with compromising photographs, factual errors, missing data or, even worse, NOTHING can be found out about you at all!
Making sure that you have a tidy house online says a lot about you:
- It shows how serious you are about people getting a good first impression when they look you up.
- It helps people find the right sort of information about you and puts you in control of your personal brand.
- And it shows you actually care what people can discover about you online, and acting like you care adds positive fuel to your fire.
Now you might be thinking: “Who are these people that are looking for me online?”
Well here are a few scenarios:
- Job recruiters and headhunters – whether you have applied for a job or not.
- People in your company that want to know more about you.
- People in other companies that want to know more about you – they may be competition or potential work partners.
- Potential new flames!
- Long-lost relatives.
- The nice lady you always chat too at the supermarket checkout.
- On and on and on…..
Now having an effective, orderly and clean online presence is fine, but in order to maintain it you need to learn to conduct yourself in a manner that shows your interested and interesting.
This might mean:
- Regularly checking and updating your various profiles to make sure they are accurate and current.
- Having a no swearing policy – what would Aunt Mary from Outer Mongolia think?! – unless of course you’re a rock star and that sort of thing is cool (man)!
- Keeping abreast of social networks’ privacy policies and security features, so you know the minute they change how to hide certain content or add new permission measures you can act swiftly.
- Simply adding a bit more flesh to your posts and updates so they are not so thin and cryptic and anyone can instantly see what you’re about – hopefully in a positive way.
Personal Branding is not something you get right overnight. It takes discipline and nurturing to start cultivating an online persona that starts paying dividends.
The good news is that it can be done, and over the next few months I’ll be updating the Delightful Blog and adding links to this post that will give you some ideas, tips and examples of how you can look good online so people like you, you give a great impression to potential employers, and you leave a digital legacy that you can be proud of.
Thanks for reading,
Here are more posts on Personal Branding from this blog:
If you’ve found this post useful, please share it using the button over to the right!
Photo Credit: M Pratter
So last year I couldn’t help but shed a tear at the John Lewis Christmas ad they put out.
It was going to be my daughter’s first Christmas and I got a little sentimental and maybe a little homesick too.
Fast forward to this year and they’ve not done a great job drawing some quite fierce criticism.
Now the very agile team at Ann Summers, who sell all sorts of fruity bedroom wear and sex toys, have leapt on the opportunity to provide their own “twist” on the John Lewis ad that had me crying into my keyboard with laughter.
Maybe I have a silly sense of humor but this tickled me….umm….pink!
Just in case Google pull it, here’s the final shot:
I remember when British Airways were having trouble with their strike and Ann Summers hijacked their brand term on Google AdWords, ads started appearing like the below:
You have to admire their balls!
Have a great weekend,
One of my favourite TV shows is The Good Wife, so my trip next week to Chicago will be doubly thrilling!
My session will be on Social Media Beyond Engagement and you can read all about that in an interview I did with the team last week.
Can’t wait to check out the evening scene too as I have never been to “The Windy City”.
Just hope we don’t bump into Kalinda.
She’s a little scary!
Those fabulous people at PR Week in the US have kindly asked me to speak on a panel at their virtual event tomorrow on: Navigating the Maze of Data Collection
Here’s the blurb:
The avenues through which you can glean data from consumers are endless. Numerous tools exist to measure how people interact with your website. For shared channels, free tools offer insight and analysis into how communities react to your content. Traditional tactics such as focus groups and surveys still have a place in the data-collection playbook. Then there are products that talk back, location-based data, and so much more.
PRWeek’s Gideon Fidelzeid moderates a discussion with leading experts from agencies, corporations, and measurement companies on identifying the best sources of data for your particular brand or program.
Panelists include Mel Carson, former Microsoft Digital Evangelist & founder of Delightful Communications, Nils Mork-Ulnes, VP of insights and analytics at Beyond, and Frank Strong, PR director at Vocus.
I’m really grateful to Steve Barrett for giving me this opportunity to rub shoulders with PR industry luminaries and veterans less than a month after Delightful launched.
Let’s hope I do him (and me) proud!
The date is October 25th and the time of my session is 1.40pm EST – please register here!
If you know anyone who might be interested in a lively discussion on big data and tools, then please share this post using the social media buttons.
See you there….virtually!
On my way to Las Vegas next week for the fabulous conference that is Pubcon run by the equally fabulous Brett Tabke and co.
I’ll be there with Dixon Jones representing Majestic SEO (see my latest post for them on removing Google penalties) and I’ll be speaking on back to back panels on Thursday on Online Brand Management Studies and Twitter Customer Service Strategies.
I’ve not been for a few years, so really looking forward to getting back into that scene and catching up with old friends and colleagues!
If you’re going, come and visit the Majestic SEO stand and see our new fancy video!
As anticipation for the James Bond movie “Skyfall” grows, Heineken have worked with the franchise to produce a minute-long spot which includes a case of (not beer) but mistaken identity.
At the end of the trailer is social media call to action to visit a nifty Facebook app game called “Crack the Case”, which keeps your attention for a good 3 or 4 minutes as you have to carry out a couple of tasks to get to the end of the adventure.
It’s actually very good quality, quick to get around and great fun.
When the game is over you get pushed through to yet another experience:
Heineken Spysight is a mobile app game which continues the spy theme with users needing to complete each level in 30 seconds.
Again, a quick easy and fun plaything that just keeps the engagement with the brewer going and going. There’s no social buttons on the mobile app page though. Some say they like to drive downloads but I think there’s room for the ability to share, especially something like this.
That’s the end of this marketing mission!
Just don’t shake or stir their beer.
Mr. Bond would not have been expecting that!
Apple’s marketing machine kicked in this morning with an email blast to subscribers prompting them to pre-order the new iPhone 5 we’ve all been hearing so much about.
Now as a former Microsoft guy, my love for the Windows Phone has not gone unsaid, and I’m glad my wife’s still at Microsoft after yesterday’s news about Windows 8 Phone and Surface, but there has to be something said about what we can all learn from Apple marketing.
- The email arrives and the subject line is “Pre-order your iPhone 5.” It’s a simple call-to-action but they say YOUR iPhone 5. They imply there’s one waiting for just for me. I just have to click the button and its awesome deliciousness is all mine.
- They also end the subject line with a full stop. Who ends subject lines of emails with full stops (or periods if you’re reading this in the US)? Who? Take a look at your inbox now and other than the odd ? or !, where are the .’s? It says to me “order you new phone full stop, period. That’s all you need to do and your world will be more complete.”
- The image within the email is gorgeous too. They tilt it slightly to show off the new thinness and the silky black curves. But it’s also tilted because it’s not quite yours yet. You have to click through to the video and eventually order it to get the full-frontal experience.
- The standout call-to-action is to simply pre-order it. But remember, Apple will get lots of publicity from the queues that will no-doubt snake around the blocks of every Apple Store in the world from September 21st, so they give you the option to be a part of that experience too.
- Then there’s the video. You’ll watch this whether you order it or not, because it’s a visual feast that talks about the design and features and takes you into Jony Ives’ world as he describes the blow by blow of how your device is made.
- I’m not a fan of the tagline, “The biggest thing…” etc. Why bother with that? It might have been stronger to not have a tagline and say “iPhone 5” and imply “enough said!”
The reason I wanted to write about the iPhone 5 pre-order email, is that too often marketers feel the need to cram in too much information, too many calls to action and too few smart teasers.
The Apple example is a perfect email marketing campaign execution by keeping things simple, having a desired outcome, and providing the receiver with little option but to take action or explore further.
Will I be ordering an iPhone 5 as a result?
But I’ve spent enough time thinking and writing about them today, and you’re reading this, so they’ve got their ROI from us have they not?
If you thought this post was delightful, do share it with your friends by using the buttons on the right!