Those fabulous people at PR Week in the US have kindly asked me to speak on a panel at their virtual event tomorrow on: Navigating the Maze of Data Collection
Here’s the blurb:
The avenues through which you can glean data from consumers are endless. Numerous tools exist to measure how people interact with your website. For shared channels, free tools offer insight and analysis into how communities react to your content. Traditional tactics such as focus groups and surveys still have a place in the data-collection playbook. Then there are products that talk back, location-based data, and so much more.
PRWeek’s Gideon Fidelzeid moderates a discussion with leading experts from agencies, corporations, and measurement companies on identifying the best sources of data for your particular brand or program.
Panelists include Mel Carson, former Microsoft Digital Evangelist & founder of Delightful Communications, Nils Mork-Ulnes, VP of insights and analytics at Beyond, and Frank Strong, PR director at Vocus.
I’m really grateful to Steve Barrett for giving me this opportunity to rub shoulders with PR industry luminaries and veterans less than a month after Delightful launched.
Let’s hope I do him (and me) proud!
The date is October 25th and the time of my session is 1.40pm EST – please register here!
If you know anyone who might be interested in a lively discussion on big data and tools, then please share this post using the social media buttons.
See you there….virtually!