business Archive

At the Ragan & PR Daily Conference our team attended in September, we were able to catch the presentation of Janet M. Stovall, executive communications director at UPS. Much to our surprise, Stovall is the only female, person-of-color speechwriter in the Fortune 500. (As she notes, there are usually more found in political speech writing, but still not in corporations.)

With yesterday marking Latina Equal Pay Day, Stovall’s keynote came back to mind as a valuable discussion to share. Especially as we enter the heavy, consumer-focused marketing of the holiday season. While it’s gotten better, many of these commercials only showcase a modern look at the same families featured decades ago.

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Delightful Communications expands into UK & EMEA

I’m Simone and happy to introduce myself to you as the Delightful Communications Digital Marketing Strategist based in EMEA. I live South of London in the Surrey Hills in a town steeped in literary history with links to Charles Dickens, Rudyard Kipling, Jane Austen, E.M Forster and more. As you may gather, I love literature and writing. I have a BA in Communications, Journalism and PR.

I truly enjoy the work I do. Digital marketers are communicators with a fascinating toolbox. They have the tools to be endlessly creative but also have the equipment to test whether communication strategies and executed plans help solve a customer’s goals.

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Business Cards Are Not Dead

When it comes to business cards, I am reminded of a chapter in my book, Pioneers of Digital, where the fabulous Avinash Kaushik talks about how he tested his famous blog – Occam’s Razor – on his wife and fellow work colleagues to get their feedback before he went public with it.

Well, when I started Delightful Communications, I decided to canvas industry peers about many aspects of my start-up, including marketing. What I found was that many people singled out business cards as a no-no. They’d scoff and say, “I don’t need to carry business cards, they’re out-of-date in this digital age.”

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Instagram is a platform here to stay. Yet, many people don’t know how to use Instagram Stories to it’s fullest potential.

According to CNBC, Instagram now has 800 million monthly users and 500 million daily users. Those numbers have jumped 160% over the past year since the launch of Instagram stories, the feature that allows users to post stories that last just 24 hours. This feature clearly benefits and entices daily use; don’t forget to check Instagram, that content only lasts 24 hours!

The social media FOMO clicks in and you open the app.

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