content creation Archive

Hey y’all! My name is Brittany Vance, Digital Marketing Coordinator at Delightful Communications. If you’re wondering: yes, I have heard the “Vance refrigeration” joke; yes, I’m thrilled to work at Delightful and no, I’m not three ducks in a trench coat.

As Digital Marketing Coordinator, I use my professional experience to provide copy-writing support to the team across the board. With my hands in a variety of projects, I never have to worry about a bad hair day with all the hats I get to wear during a single day—writer, researcher, and even occasionally project manager!

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49% of people will stop reading your message after 111 words – Associated Press

Our attention spans are decreasing as our access to technology and digital information grows. This is why Kristin Graham, principal of culture and communications at Amazon, tells us we must reevaluate how we prepare and package content.

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“It’s time for a change,” said Eric Gray, Universal Orlando Resort’s senior director of content engagement. The old Tell-Sell-Yell marketing techniques don’t work as well on today’s consumers.

We had the pleasure of attending Gray’s closing keynote speech “Elevating the Role of Social Media to Drive Emotional Brand Attachment” at Ragan’s Employee Communications, PR & Social Media Conference at Microsoft, where he stated that effective marketing messaging is moving from PUSHING content at audiences to PULLING engagement (and content!) from audiences.

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