March, 2013 Archive

The work I get to do with Majestic SEO never ceases amaze me (among many other things) because of the good luck I get whenever I’m on their booth at many of the digital conferences I attend with them around the world.

A couple of weeks ago, it just happened that our booth at SMX West was smack bang next to Market Motive’s where the fabulous Jennifer Cario (nee Laycock) was signing copies of her new book: Pinterest Marketing: An Hour a Day

Not one to pass up an opportunity, and always on the look out for tips to pass onto my clients and followers, I asked Jennifer if she could spare a few minutes chatting to me about the book, what tips she had for businesses when it comes to their Pinterest marketing, where Pinterest marketing should fit into the overall social media mix, and how marketers should be thinking about copyright and trademark issues so they don’t get into a sticky mess with their pinning.

I know from my experience with clients – I also pin Delightful social media insight and digital PR research when I can – that Pinterest can be a wonderful resource and source of traffic for websites, but that, even though we keep hearing it’s a must “have” social channel, many businesses are still a little in the dark as to how to leverage it well enough to justify the time spent.

Jennifer gave some great, no-nonsense answers to all those questions, so if you are in any doubt as to whether your Pinterest marketing strategy is heading in the right direction, take a peek at the video above and follow Jennifer on Twitter for all her Pinterest goodness.

Thanks,

Mel

P.S. If you think Jennifer’s Pinterest tips and advice are worth sharing, why don’t you share this post and let all your followers in on the information!

Last year, “Big Data” was this buzz phrase emanating from everyone’s mouths and social media handles.

Now we’re well into 2013, “content marketing” seems to be the Holy Grail adorning the subject line of most inbound marketing blog posts and digital industry conference agendas.

It’s a little funny to me, because for several years many companies have been creating meaningful, useful, relevant and delightful content in order to amplify their brand presence and attract new customers (keeping current one’s entertained), and yet it only seems recently the trend has become mainstream and part of our digital vernacular.

To this I say, HURRAH!

/shrug (Flickr Credit: striatic)

During my time at Microsoft, I worked with different marketing and PR teams to create content – be they blog posts, videos, photos or social experiences – that helped the brand be talked about for longer. I’ve written before about how important Digital PR is to an organization, and about how CEOs need to get with social media in order to create the kinds of conversations people want to hear. So couple that with a content marketing discipline throughout the company, and you start to have a really powerful platform for message dissemination that’s both enduring AND endearing.

Read More