Twitter is a must-have for brands who want to build an engaging community, raise brand awareness, drive web traffic and generate leads. Most marketers are aware of it, but how many of them are utilizing Twitter properly?
A few weeks ago, Mel Carson, Founder of Delightful Communications, was asked by Momentology to provide some thoughts on how brands should effectively use Twitter for marketing.
Their comprehensive Twitter Marketing Guide covers every aspects of Twitter marketing including the characteristics of Twitter, how Twitter Advertising works, successful brand stories, and tips from industry experts, etc.
It is a perfect how-to guide to Twitter Marketing for newbies , but also provides interesting insights that will titillate experienced marketers as well:
- Among all online adults in the United States, 19% use Twitter. Men tend to use Twitter more than women.
- 90% of people consume content; 9% of people occasionally create content; 1% of people are power users and create the majority of content consumed by others on the network.
- More than 78% of Twitter users access the site using a mobile device.
- People who follow businesses online are influenced to take action on company information shared on Twitter more than on any other online channel.
For more insights and tips, see the full guide from Momentology.
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Thanks for reading,
Bianca Hu – Digital Marketing Specialist
