Jenn Spicer Archive

LinkedIn has become one of the most important tools you can use to help yourself grow professionally. As a thriving, interactive community of more than 700 million professionals worldwide, it’s become a crucial place to set out your professional stall and make a great impression.

Whether you’re on the hunt for your next career play, boosting your business growth, or looking to increase visibility and reach in your industry, crafting a well-done profile experiences section can go a long way to demonstrate your value and build credibility.

By following these 7 steps, your LinkedIn experiences can deliver impact, provide context, and help build your personal or leadership brand. Here’s how to take it beyond the standard resume, helping you stand out from the competition.

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Here at Delightful, we’ve helped hundreds of executives and leaders become more discoverable, shareable, and memorable through our personal branding program – and during our audit process, there’s one simple mistake we see time and time again:

A hidden profile picture on LinkedIn that is not public for all to see.

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To achieve true professional success, I believe everyone should feel happiness and fulfillment in their career. And so, I’m thrilled to join Delightful Communications and have the opportunity to relive this belief every day, coaching our clients to reach their career goals by helping them become more discoverable, shareable, and memorable.

As the Personal Brand Program Manager for our personal branding services, I use my experience and skills to manage and grow the program while providing highly-valuable services to our clients that use our creative and analytical skills, coupled with our knowledge of human behavior, to craft the language and strategy our clients need to succeed.

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49% of people will stop reading your message after 111 words – Associated Press

Our attention spans are decreasing as our access to technology and digital information grows. This is why Kristin Graham, principal of culture and communications at Amazon, tells us we must reevaluate how we prepare and package content.

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“It’s time for a change,” said Eric Gray, Universal Orlando Resort’s senior director of content engagement. The old Tell-Sell-Yell marketing techniques don’t work as well on today’s consumers.

We had the pleasure of attending Gray’s closing keynote speech “Elevating the Role of Social Media to Drive Emotional Brand Attachment” at Ragan’s Employee Communications, PR & Social Media Conference at Microsoft, where he stated that effective marketing messaging is moving from PUSHING content at audiences to PULLING engagement (and content!) from audiences.

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