Monday March 8th marks International Women’s Day, a global day celebrating the social, economic, cultural and political achievements of women–as well as a call to action for accelerating gender parity. The day is celebrated differently around the nation and the world, but we at Delightful are using today to raise awareness and support our favorite women-owned businesses, organizations, as well as non-profits who provide crucial services to women and children.
Personal branding is not exclusive to CEOs, CVPs, directors, or those in a leadership role. Nor is it only expanded to people looking to soon advance to high positions such as those. Personal branding is a tool that everyone should engage to help solidify their career. Regardless of age, job title, or industry, personal branding can help you be more discoverable, shareable and memorable. As a young professional, it’s important to lay yourself a solid foundation for your impending career.
Social Media trends are rampant and it’s difficult to decipher which ones you should be taking seriously and which ones you can say “oh that’s nice” and walk away from. Luckily, 30 of the top experts on social media chimed in with Search Engine Journal to identify 10 important social media trends that will matter most to marketers, brands, and businesses in 2019.
New years can be a great time to check in with your personal branding efforts. New Year’s Resolutions can be polarizing. Some people swear by them, other’s hate them, others could care less. So, if you love new years resolutions, here are some tips to check in with your branding efforts. But if you hate new years resolutions, it’s still a great time to check in. Plus, these tips can really be applied at any time of the year. So, let’s get into it, shall we?
Personal Branding and the ideas behind developing your personal brand are increasingly talked about and written about here on the internet. However, personal branding is more than a fad, and we’ve discussed the importance of it here at Delightful for years.
While more and more people are focusing on their personal brands, there are several key mistakes that can happen. These mistakes can be detrimental to the success you’ll have in growing your personal brand.
When Instagram launched the Instagram stories feature in 2016, a steady new stream of off-the-cuff, more everyday content began surfacing on the platform. A loose version of Snapchat, Stories allowed users to showcase more of their lives without it having to be permanently on their page. Hosted right at the top of the main feed, users can scroll to find a specific story to watch, or simply start with the first user visible and watch until the decide to swipe out of stories.
Consumer brands are livening up their social strategy by taking the humor up a notch. While this isn’t a new tactic by any means, some brands have started using social media to find their inner stand-up comics.
Brands like Taco Bell and Domino’s have been garnering attention for their sassy presence in the past 5 years or so. The level of humor used has been steadily increasing with various brands implementing the tactics highlighted below in a variety of ways. From all-out sass to casual jokes, there are certainly different levels of risk involved as well. But there are also benefits with some efforts even garnering media attention, like last year when Wendy’s capitalized on a social copy error on the McDonald’s Twitter handle.
If there’s one thing we could all agree we need more of most as marketers, it would be time. More time to devote to the smaller details of campaigns that are important, more time to sift through data to find the best performing content, more time to design compelling and engaging blog posts.
Who doesn’t want more time?
Unfortunately, there will always be only 24 hours in a day and hopefully, not all those hours are being spent on your marketing campaigns. However, you can learn to maximize the time you have and save time where you can.
Instagram is a platform here to stay. Yet, many people don’t know how to use Instagram Stories to it’s fullest potential.
According to CNBC, Instagram now has 800 million monthly users and 500 million daily users. Those numbers have jumped 160% over the past year since the launch of Instagram stories, the feature that allows users to post stories that last just 24 hours. This feature clearly benefits and entices daily use; don’t forget to check Instagram, that content only lasts 24 hours!
The social media FOMO clicks in and you open the app.
A defining characteristic of Twitter has long been the 140 character limit. A challenge for many to create a cohesive story, users frequently turned to numbered tweets, external links, and smartly edited graphics to convey their points across this platform. When Twitter announced a switch to 280 characters for all on Nov 7th – everything changed.