Delightful Archive

All of us here at Delightful have finished the course from the Academy of Influencer Marketing (AIM) powered by Traackr!

Traackr is a solid influencer marketing platform that Delightful has been using for 2 years to help clients set up and run strategic influencer marketing programs. We love Traackr not just because it’s a great tool, but also it shares a similar methodology on influencer marketing with us which is building authentic and strategic relationships through a value exchange and mutual benefit framework.

The 1.5 hour course provided the Delightful team with a systematic crash course on understanding influencer marketing, identifying and engaging the influencers, setting up an effective influencer marketing program, and defining a measurement framework, etc.

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At the end of last year, those nice people from Vizion Interactive asked me to have a chat on camera at the Digital Summit in Dallas.

I was at the event in my capacity as Brand Ambassador for Majestic.com, so chose to talk about broadening their audience beyond SEOs and link building and how important links are to the public relations industry.

Are you a PR pro? Are you using link data for competitive analysis and PR planning and reporting?

Watch the video to give you some ideas and inspiration!

Warning! I get a bit passionate towards the end!

Cheers,

@MelCarson

We are delighted to announce our new book has gone live on Amazon:

Introduction to Personal Branding:
10 Steps Toward a New Professional You

With the rise of digital and social media in the past few years, the internet has presented professionals with a magnificent opportunity to build, polish, and own outstanding personal brands. It’s also becoming more and more important for individuals to understand the practices and disciplines of personal branding to present themselves in an approachable, endearing and enduring way both in the digital world and in-person.

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November has been another thrilling month with holidays, conferences, plenty of articles and more…

We collaborated with Cohn Creative, on a personal branding video featuring our furry friend Bigfoot. What does he have to do with personal branding you may ask? If you haven’t seen it yet, watch to find out.

If you have, great! We hope you enjoyed it and picked up on some useful tips.

A couple of weeks ago, Mel visited Raleigh, North Carolina to speak at the Internet Summit about all things related to cohesive digital PR strategy: big data, content marketing, and how to reach influencers.

As we approach mid-December with 2016 in sight, be sure to click here to see what experts anticipate will be the content marketing trends and emerging technologies of 2016.

Plus, if you are ready to establish yourself as an expert and thought-leader in your industry, we encourage you to look into the the hands-on Personal Brand Lab workshop @ SMX West on Feb 29th, 2016.

Our very own Mel Carson will be hosting and we would love to see you there!

Delightful Communications has also been featured in a number of articles/virtual events including:

How to Make Your eCommerce Business Stand Out By Creating a Branding Action Plan – with Mel Carson

What Makes Brands Memorable and Why We Need to Make It Personal

Influence Marketing: 7 Key Questions Answered by Industry Experts

That about wraps it up for this month. Thanks for reading!

Andrea Rocha – Digital Marketing Assistant

We’re delighted to announce that we are teaming up with Third Door Media, the organizers of the global SMX digital marketing events, to present the inaugural Personal Brand Lab Workshop at SMX West in San Jose on 29th February 2016.

The explosion in use of digital and social media has created an amazing opportunity for professionals to build an outstanding personal brand so, in response to client demand, the Personal Brand Lab workshop aims to help the attendees understand how to establish themselves as experts and thought-leaders in their niche via digital channels as well as in-person strategies and tactics.

The Personal Brand Lab is designed for C-suite executives, business owners, HR & training managers, PR & executive communications managers, marketers and digital marketing practitioners who want their expertise and experience to be more discoverable, shareable and memorable.

Highlights and takeaways from this personal branding workshop include:

• An introduction into personal branding and why it’s so important for your career and the success of your company.
• How to create a personal branding strategy to help your expertise standout in your industry.
• What you need to do to establish your professional purpose and create a personal branding statement.
• A comprehensive overview of LinkedIn and other social platforms including real-time profile optimization and networking.
• Tools overview – what tools you can use to help create, establish and measure your personal brand.
• How to establish a communication cadence and success measurement framework to keep your personal brand on track.

Register for the Workshop Here

For more information on the workshop or Delightful’s Personal Branding Services contact us through our contact form.

Cheers,

Mel Carson – Founder and Principal Strategist

Next week I will be sharing some thoughts and ideas at a virtual event held by the SEMPO Education Committee – Google+ Hangout: All About Branding.

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Earlier this month, I was invited to share some insights on How to Make eCommerce Business Stand Out by Creating a Branding Action Plan with the listeners of eCommerce Marketing Podcast.

In the latest episode of the podcast series hosted by Robert Kilonzo, Marketing Experts Reveal Top Strategies to Grow Your Store, I was asked to reveal the secrets of how to make your brand stand out, top mistakes people make with building their brands, and tools to put together a successful branding strategy.

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Social selling is definitely a vibrant buzzword in the 2015 business world. Businesses, large and small, are trying to jump on the social selling bandwagon in fear of missing out.

Social selling is not just about helping your sales reps set up their social profiles and start pitching people on social media. It requires a comprehensive plan and deliberate strategies and tactics to deliver successful results.

A recent study from Forrester shows that a large number of sales and marketing professionals don’t know how to get started with a formal social selling program.

Let’s suppose you’ve recognized the value of social selling, persuaded your stakeholders it’s a great idea, and are ready to get started with a solid plan, here are 8 steps to help you build a winning social selling program:

1. Define your goal

It’s obvious that the ultimate goal for any social selling programs would be generating more sales. However, for a winning social selling program, the goal needs to be more specific and scalable.

The Forrester study recommends marketers to think about customers’ purchase circle and functions of social media when setting the goals for a social selling program:

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At Pubcon in Las Vegas earlier this month, our Founder, Mel Carson, shared some actionable insights on Personal Branding and Social Media Strategies together with Mark Traphagen, Senior Director of Online Digital Marketing at Stone Temple Consulting, and Matt Craine, a Brand Strategist at Craine Consulting.

Here’s the presentation Mel had a blast when sharing with the marketers.

Hopefully you will glean some helpful tips from it…

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September was full of fantastic industry events and Delightful has been busy learning about, and sharing the latest digital marketing trends and technologies.

During Dreamforce 2015 in San Francisco, we got the chance to learn about the future of marketing technologies and the current state of the industry from some great speakers like Satya Nadella from Microsoft and Marc Benioff from Saleforce. With our client Majestic.com, we attended Share15 and Mel was invited to share his wisdom on influencer marketing in a session with the digital marketers. The last stops on the crazy autumn conference train were SMX East and #JanesofDigital in NYC, where we had a great time helping our clients and connecting with our friends from the industry.

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