What’s a story without an outcome? What if Cinderella ended when she ran out at the stroke of midnight? Or Jack never climbed the beanstalk?

In today’s world of thought leadership and storytelling—where we focus on landing impactful narratives and building consistent brands—we are telling an incomplete story for our business if we don’t tie it to purposeful marketing metrics.

Yes, it’s amazing if we create and deliver a truly impactful brand campaign with a story that moves people to act. But if we can’t show this effort impacted the business in a meaningful way: did it even happen?

And how will you get leadership buy-in and budget for the next big idea if you’re unable to demonstrate business value now?

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Before this pandemic threw a spanner in all of our work, experience drove creative inspiration. Eating something new, traveling or meeting new people helped drive ideas and inspire content.

What happens when that is all gone? What happens when the world that inspired your creativity is suddenly unavailable?

If you are reading this, you probably know the marketing world keeps going and well… you need to keep creating. As Delightful’s Visual Design Specialist, here are 4 ways I am helping drive the inspiration necessary to keep creating fresh B2B marketing content.

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Hey y’all! My name is Brittany Vance, Digital Marketing Coordinator at Delightful Communications. If you’re wondering: yes, I have heard the “Vance refrigeration” joke; yes, I’m thrilled to work at Delightful and no, I’m not three ducks in a trench coat.

As Digital Marketing Coordinator, I use my professional experience to provide copy-writing support to the team across the board. With my hands in a variety of projects, I never have to worry about a bad hair day with all the hats I get to wear during a single day—writer, researcher, and even occasionally project manager!

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I’m an ambivert.

If you think of a continuum on a line, with Introvert on the left and Extrovert on the right, I sit about in the middle and vacillate one way or the other– turning on or off depending on the situation. 

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“Celebrate Uniqueness” is one of our Delightful principles. With a company culture that encourages inclusivity and diversity, I get the privilege of working with amazing colleagues and clients from different cultures to develop and execute global marketing campaigns.

As someone who grew up in China and now works in the U.S., I’ve been able to see how globalization is bringing different people together to find common ground, but also to realize how huge the difference can be from culture to culture, which is even more prominent in the marketing world.

In this article, I wanted to share with you my biggest takeaways regarding how to develop and keep a global mindset that will help you do cross-cultural and global marketing right.

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Delightful Communications expands into UK & EMEA

I’m Simone and happy to introduce myself to you as the Delightful Communications Digital Marketing Strategist based in EMEA. I live South of London in the Surrey Hills in a town steeped in literary history with links to Charles Dickens, Rudyard Kipling, Jane Austen, E.M Forster and more. As you may gather, I love literature and writing. I have a BA in Communications, Journalism and PR.

I truly enjoy the work I do. Digital marketers are communicators with a fascinating toolbox. They have the tools to be endlessly creative but also have the equipment to test whether communication strategies and executed plans help solve a customer’s goals.

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After 8+ years in the world of online advertising, working at both Microsoft and AOL (Oath), I would like to introduce myself as the newest member of the Delightful Communications team.

As a Digital Marketing Specialist, I employ several skills I have gained over the years: Establishing relationships, operationalizing workflow, and providing laser-focus to customer needs. I believe in treating the customer with respect, going above and beyond and ALWAYS looking to surprise and delight.

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If there’s one thing we could all agree we need more of most as marketers, it would be time. More time to devote to the smaller details of campaigns that are important, more time to sift through data to find the best performing content, more time to design compelling and engaging blog posts.

Who doesn’t want more time?

Unfortunately, there will always be only 24 hours in a day and hopefully, not all those hours are being spent on your marketing campaigns. However, you can learn to maximize the time you have and save time where you can.

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Winter is a time of celebration and friends and family often exchange gifts. No matter what holidays you celebrate, holiday shopping lists can be difficult as you search for the perfect fit for everyone. That difficulty increases with those up-to-date techy friends—and that includes those delightful digital marketers in your lives.

Not to worry, we’ve got you covered here at Delightful. Check out some of our favorite gifts for digital marketers, online content experts, and search engine aficionados. Find yourself the perfect present, or pass this list along to your loved ones.

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Following our Best Use of Technology win at the Content Marketing Awards earlier this year, the Majestic in Space campaign continues to impress award judges across the USA.

We are thrilled to announce that the partnership we helped to create with Majestic and Made In Space, has resulted in us being shortlisted in the Content Marketing category at the US Search Awards this year.

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