personal branding strategy Archive

To achieve true professional success, I believe everyone should feel happiness and fulfillment in their career. And so, I’m thrilled to join Delightful Communications and have the opportunity to relive this belief every day, coaching our clients to reach their career goals by helping them become more discoverable, shareable, and memorable.

As the Personal Brand Program Manager for our personal branding services, I use my experience and skills to manage and grow the program while providing highly-valuable services to our clients that use our creative and analytical skills, coupled with our knowledge of human behavior, to craft the language and strategy our clients need to succeed.

Read More

In the final of 10 installments of our Personal Branding Strategy Series I want to encourage you to use social media for personal branding, to be “social by design”.

I first heard the phrase from Carolyn Everson, my former big boss at Microsoft Advertising and now Head of Global Advertising Solutions at Facebook. Adapted from the industry cry for brands to be “digital by design”, Carolyn’s morphing of the expression is the perfect discipline for the busy professional of today.

Here are a few ideas of what it means to be “social by design”:

Getting your social infrastructure right

I talk about it in detail in the post on How to Optimize Your Personal Brand Online, but this is about making sure your social profiles  – LinkedIn, Twitter, Facebook, Instagram etc. – are set up properly so you’re half way to success. Your profiles need to be discoverable, they need to have the right security settings activated and it needs to be easy for someone to interact with you, understand immediately what you are about, and share whatever you are trying to get out there.

Read More

As more and more people are coming to Delightful for insight and help with how to build a personal branding strategy and tell their professional stories, we decided to embark on a series of blog posts that gives readers a sense of what they need to think about when putting together a strategy to help build their personal brands and make them more Discoverable, Sharable and Memorable.

This post has been revised and updated based on the feedback we have had from our book on Amazon that has been getting rave reviews:

Introduction to Personal Branding: Ten Steps Towards a New Professional You

We’ve renamed the series: How to Build a Personal Branding Strategy.

Read More

As we have had such an amazing response to the book we published on Amazon in January, we have and will continue to put the message out there for Personal Branding.

It’s relevant, practical, and imperative in today’s digital age. But beyond that, it is fun, internally and externally rewarding, and invaluable to the individual pursuing and aiming to fulfill their professional purpose daily.

And here is my favorite part: others are beginning to understand what all the commotion is about too.

Read More

Martin Luther King Jr. has sustained a legacy well beyond his passing. Efforts to honor him with a national holiday were visible just four days after his assassination, and educational institutions and public landmarks continue to celebrate his character today. In fact, last Monday you may have even seen him positioned as a marketing strategy among brands.

Read More