social media marketing Archive

To achieve true professional success, I believe everyone should feel happiness and fulfillment in their career. And so, I’m thrilled to join Delightful Communications and have the opportunity to relive this belief every day, coaching our clients to reach their career goals by helping them become more discoverable, shareable, and memorable.

As the Personal Brand Program Manager for our personal branding services, I use my experience and skills to manage and grow the program while providing highly-valuable services to our clients that use our creative and analytical skills, coupled with our knowledge of human behavior, to craft the language and strategy our clients need to succeed.

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Delightful Communications expands into UK & EMEA

I’m Simone and happy to introduce myself to you as the Delightful Communications Digital Marketing Strategist based in EMEA. I live South of London in the Surrey Hills in a town steeped in literary history with links to Charles Dickens, Rudyard Kipling, Jane Austen, E.M Forster and more. As you may gather, I love literature and writing. I have a BA in Communications, Journalism and PR.

I truly enjoy the work I do. Digital marketers are communicators with a fascinating toolbox. They have the tools to be endlessly creative but also have the equipment to test whether communication strategies and executed plans help solve a customer’s goals.

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When Instagram launched the Instagram stories feature in 2016, a steady new stream of off-the-cuff, more everyday content began surfacing on the platform. A loose version of Snapchat, Stories allowed users to showcase more of their lives without it having to be permanently on their page. Hosted right at the top of the main feed, users can scroll to find a specific story to watch, or simply start with the first user visible and watch until the decide to swipe out of stories.

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Instagram is a platform here to stay. Yet, many people don’t know how to use Instagram Stories to it’s fullest potential.

According to CNBC, Instagram now has 800 million monthly users and 500 million daily users. Those numbers have jumped 160% over the past year since the launch of Instagram stories, the feature that allows users to post stories that last just 24 hours. This feature clearly benefits and entices daily use; don’t forget to check Instagram, that content only lasts 24 hours!

The social media FOMO clicks in and you open the app.

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We’re off to sunny San Francisco in a week or so for the ClickZ Live digital marketing conference!

I’ll be speaking on behalf of Majestic at a theatre session on Wednesday 13th August entitled: How to Use Link Data to Boost Your Social Media and PR Efforts

The premise behind my talk will be that Big Data has so much more potential than just being a buzzword, and I’ll provide a smorgasbord of ideas and case studies that will show the audience how to quickly and easily get ahead of the competition with a little bit of lateral thinking across the disciplines of social media and digital PR.

Immediately after that I’ll take the stage with the fabulous Katherine Griwert from Brafton on: Scaling Engagement: How to Drive Results with an Efficient Content & Social Strategy

Here’s the blurb on that session:

If you’re interested in engaging customers online, you’re probably already posting content on social media. Even though the average company uses 6 social networks for marketing, they’re largely “unsure” about the results. So how do you know what to post, and when, and where, if you want social ROI that really matters? A multi-channel content approach sounds like a lot, but a smart strategy has built-in opportunities to engage prospects and influencers. In this session, led by content marketer Katherine Griwert and Digital PR specialist Mel Carson, we’ll walk you through tips and tactics on strategic content for social.

You’ll learn answers to common challenges, including:

• How to tap into social conversations to create engagement-focused content
• How to carry one content asset across your social pages for maximum ROI
• What types of unique headlines, hashtags and interactions work on leading networks
• How to get the right influencers to share your brand’s message for better engagement and reach
• Simple ways to measure success so you can make intelligent, efficient content choices

Brafton were kind enough to interview me a couple of months back on personal branding strategies and I’m thrilled to be working with them on delivering a top-notch session for the ClickZ Live audience in San Francisco.

Hope to see many of you in California for this fabulous event.

If you won’t make it, we’ll be sure to post the presentations on SlideShare soon.

Cheers,

Mel

The work I get to do with Majestic SEO never ceases amaze me (among many other things) because of the good luck I get whenever I’m on their booth at many of the digital conferences I attend with them around the world.

A couple of weeks ago, it just happened that our booth at SMX West was smack bang next to Market Motive’s where the fabulous Jennifer Cario (nee Laycock) was signing copies of her new book: Pinterest Marketing: An Hour a Day

Not one to pass up an opportunity, and always on the look out for tips to pass onto my clients and followers, I asked Jennifer if she could spare a few minutes chatting to me about the book, what tips she had for businesses when it comes to their Pinterest marketing, where Pinterest marketing should fit into the overall social media mix, and how marketers should be thinking about copyright and trademark issues so they don’t get into a sticky mess with their pinning.

I know from my experience with clients – I also pin Delightful social media insight and digital PR research when I can – that Pinterest can be a wonderful resource and source of traffic for websites, but that, even though we keep hearing it’s a must “have” social channel, many businesses are still a little in the dark as to how to leverage it well enough to justify the time spent.

Jennifer gave some great, no-nonsense answers to all those questions, so if you are in any doubt as to whether your Pinterest marketing strategy is heading in the right direction, take a peek at the video above and follow Jennifer on Twitter for all her Pinterest goodness.

Thanks,

Mel

P.S. If you think Jennifer’s Pinterest tips and advice are worth sharing, why don’t you share this post and let all your followers in on the information!