August, 2014 Archive

Two years after my Seattle Interactive Conference debut talking about the book I co-authored – Pioneers of Digital – I’ll back this October speaking about personal branding and digital PR.

Even though we don’t have a title for my presentation just yet, we wanted to let you know because the “early bird” rate runs out on the 1st of September.

If you’re local to Seattle (or not) you should really make it up to this beautiful city for this fantastic digital event.

I’m proud (no, really I am) to be on the same speaking roster as people I respect like: Jeremiah Owyang, Rand Fishkin, Adam Schoenfeld, Sarah Bird, Joanna Lord and Teal Newland……plus a host of others.

So if you want to see me tear it up (Delightfully) on stage at SIC 2014 and learn a bunch of other digital smarts from the guys I’ve mentioned above, start buying your tickets by registering on the Seattle Interactive 2014 site!

See you in October.

Cheers,

Mel Carson – Delightful’s Founder and Principle Strategist

Do you spend tons of hours searching for media coverage about your brand?

Well, judging from a 30 minute webinar we watched recently, CisionPoint might be able to help you out!

CisionPoint has been a popular tool for PR professionals since it launched at 2007. From identifying key influencers and connecting with audiences, to monitoring traditional and social media and analyzing outcomes, CisionPoint covers a PR project from beginning to end.

During the webinar, CisionPoint’s product manager, Sharifa Abubaker, and product specialist, Sonal Moraes, demonstrated several tips and tricks of monitoring media coverage with CisionPoint.

Below are some highlights of the product in terms of media monitoring that I found very helpful and wanted to share with you:

Solid Database

CisionPoint monitors over 300,000 outlets and has the information of more than 1,000,000 contacts. You can get relevant information from millions of social media sites and other websites, as well as traditional broadcast and print media in a matter minutes. Moreover, you don’t need to worry about getting overwhelmed by the huge amount of information. CisionPoint has detailed filter functions to sort all the coverage as you need.

Ready to Share

One of the solid functions of CisionPoint is that it can automatically generate a nice formatted report for you. By clicking “create press report,” you can customize what you want to include in the report, such as media type, outlet, publication date, full text, etc. A cover page with your company logo is also available. For PR agencies, it’s obviously important to keep your clients updated. CisionPoint allows you to set up and customize email alerts for external recipients, which makes keeping your client “in the know” a lot easier.

Fully Integrated

Besides reporting needs, monitoring coverage can also help you with media research and competitive analysis for a PR campaign.   Using CisionPoint, you can directly transport the coverage information you gather into a media list saving you a lot of time by killing two birds with one stone.

We don’t use CisionPoint yet, but we like to keep up with Cision’s useful webinars which include a lot of helpful hints on how to stay relevant as a digital PR consultancy.

If you have used CisionPoint in the past or are using it right now, please do share your experience with us!

We’re always on the look out for new tools that do the job of monitoring social media well (and that are cost-effective), so let us know what you use and why!

Thanks for reading,

Bianca

P.S. Check out our thoughts on Digital PR and what companies need to be thinking about in an increasingly digital world.