December, 2015 Archive

November has been another thrilling month with holidays, conferences, plenty of articles and more…

We collaborated with Cohn Creative, on a personal branding video featuring our furry friend Bigfoot. What does he have to do with personal branding you may ask? If you haven’t seen it yet, watch to find out.

If you have, great! We hope you enjoyed it and picked up on some useful tips.

A couple of weeks ago, Mel visited Raleigh, North Carolina to speak at the Internet Summit about all things related to cohesive digital PR strategy: big data, content marketing, and how to reach influencers.

As we approach mid-December with 2016 in sight, be sure to click here to see what experts anticipate will be the content marketing trends and emerging technologies of 2016.

Plus, if you are ready to establish yourself as an expert and thought-leader in your industry, we encourage you to look into the the hands-on Personal Brand Lab workshop @ SMX West on Feb 29th, 2016.

Our very own Mel Carson will be hosting and we would love to see you there!

Delightful Communications has also been featured in a number of articles/virtual events including:

How to Make Your eCommerce Business Stand Out By Creating a Branding Action Plan – with Mel Carson

What Makes Brands Memorable and Why We Need to Make It Personal

Influence Marketing: 7 Key Questions Answered by Industry Experts

That about wraps it up for this month. Thanks for reading!

Andrea Rocha – Digital Marketing Assistant

We’re delighted to announce that we are teaming up with Third Door Media, the organizers of the global SMX digital marketing events, to present the inaugural Personal Brand Lab Workshop at SMX West in San Jose on 29th February 2016.

The explosion in use of digital and social media has created an amazing opportunity for professionals to build an outstanding personal brand so, in response to client demand, the Personal Brand Lab workshop aims to help the attendees understand how to establish themselves as experts and thought-leaders in their niche via digital channels as well as in-person strategies and tactics.

The Personal Brand Lab is designed for C-suite executives, business owners, HR & training managers, PR & executive communications managers, marketers and digital marketing practitioners who want their expertise and experience to be more discoverable, shareable and memorable.

Highlights and takeaways from this personal branding workshop include:

• An introduction into personal branding and why it’s so important for your career and the success of your company.
• How to create a personal branding strategy to help your expertise standout in your industry.
• What you need to do to establish your professional purpose and create a personal branding statement.
• A comprehensive overview of LinkedIn and other social platforms including real-time profile optimization and networking.
• Tools overview – what tools you can use to help create, establish and measure your personal brand.
• How to establish a communication cadence and success measurement framework to keep your personal brand on track.

Register for the Workshop Here

For more information on the workshop or Delightful’s Personal Branding Services contact us through our contact form.

Cheers,

Mel Carson – Founder and Principal Strategist

Have you updated the LinkedIn app on your smartphone yet? If not, you should!

There’s no doubt that LinkedIn has become the most important social media platform for building a professional personal brand and while the old LinkedIn app was fine for checking a few updates or accepting a friend request, the clustered functionality and not-so-aesthetically-pleasing user interface somehow limited it’s potential to enable users to enhance their personal brands adequately via mobile.

The new LinkedIn Flagship app aims to provide users with ”a mobile experience that is more intuitive, smarter and dramatically simplifies your LinkedIn experience.”

Personally, I think LinkedIn did a great job reaching this goal.

Here’s how the improved features of the new LinkedIn app can help you boost your personal brand on the go:

Edit Profile & Adjust Settings in the ‘Me’ tab

The new app breaks down its functionalities into 5 tabs: Home, Me, Messaging, My Network, and Search.

Read More

Next week I will be sharing some thoughts and ideas at a virtual event held by the SEMPO Education Committee – Google+ Hangout: All About Branding.

Read More