When I started Delightful Communications back in 2012, one of the niche services we offered executives was called personal branding. At the time, there was a lot of talk about TRUST in business, and I felt strongly that big companies were missing the mark by not having their leaders more visible at a personal level, building trust and engagement through their own personal brands that also benefited the corporate brands they represented.
LinkedIn has become one of the most important tools you can use to help yourself grow professionally. As a thriving, interactive community of more than 700 million professionals worldwide, it’s become a crucial place to set out your professional stall and make a great impression.
Whether you’re on the hunt for your next career play, boosting your business growth, or looking to increase visibility and reach in your industry, crafting a well-done profile experiences section can go a long way to demonstrate your value and build credibility.
By following these 7 steps, your LinkedIn experiences can deliver impact, provide context, and help build your personal or leadership brand. Here’s how to take it beyond the standard resume, helping you stand out from the competition.
In moments of hardship, people turn towards people, not brands. While only 50% of people trust brands to start, 83% of people trust the opinions of other individuals, according to research from Nielson, and this has never proven more evident than now.
39% of individuals think corporations could do more to put the welfare of their customers above their own profits so, in moments like these, leaders of all industries and company sizes must have communications strategies readied to help show humanity and build trust during these times.
Here at Delightful, we’ve helped hundreds of executives and leaders become more discoverable, shareable, and memorable through our personal branding program – and during our audit process, there’s one simple mistake we see time and time again:
A hidden profile picture on LinkedIn that is not public for all to see.
To achieve true professional success, I believe everyone should feel happiness and fulfillment in their career. And so, I’m thrilled to join Delightful Communications and have the opportunity to relive this belief every day, coaching our clients to reach their career goals by helping them become more discoverable, shareable, and memorable.
As the Personal Brand Program Manager for our personal branding services, I use my experience and skills to manage and grow the program while providing highly-valuable services to our clients that use our creative and analytical skills, coupled with our knowledge of human behavior, to craft the language and strategy our clients need to succeed.
I’m an ambivert.
If you think of a continuum on a line, with Introvert on the left and Extrovert on the right, I sit about in the middle and vacillate one way or the other– turning on or off depending on the situation.
Fresh to the workforce, and grateful to have landed at Delightful – I’m Iqra and I’m Delightful Communications newest member. I am currently working as a Digital Marketing Coordinator; I’ve had an amazing time in this role. I truly enjoy the work that I do, and I’m looking forward to my future here.
Personal branding is not exclusive to CEOs, CVPs, directors, or those in a leadership role. Nor is it only expanded to people looking to soon advance to high positions such as those. Personal branding is a tool that everyone should engage to help solidify their career. Regardless of age, job title, or industry, personal branding can help you be more discoverable, shareable and memorable. As a young professional, it’s important to lay yourself a solid foundation for your impending career.
It’s always such a joy to be asked to speak at conferences, and thrilled that our old friend Jonathan Allen (Former Search Engine Watch editor) asked me to come to his inaugural EQ Leadership Labs event in St. Louis, Union Station, next week.
I’ll be speaking about the importance of entrepreneurs to have tip-top personal brands as leaders and sharing tips on how they can have their wisdom and experience be more discoverable, shareable, and memorable.
If you are in the area, please drop by – you can register with this discount code – and looking forward to seeing and hearing from some other past industry friends and peers like Mike Grehan, Simon Hestletine, and Thom Craver.
Should be a marvelous event!
@MelCarson – Founder & Principal Strategist at Delightful Communications