personal branding Archive

We’re thrilled to announce I’ll be delivering the keynote speech at this year’s Seattle Business Tradeshow on Wednesday 8^th June 2016.

We’re big fans of the Seattle Chamber of Commerce and the incredible work they do here in the Puget Sound Area.

To be invited to address the delegates and exhibitors before the tradeshow floor opens is a tremendous honor, and I’m determined to make my talk informative, engaging, entertaining and, above all, actionable!

Here’s the title and what people can expect to take away from my speech:

The Art of Personal Branding: How to Stand Up & Stand Out in Business

Read More

A few weeks ago I was lucky enough to grace the stage at the Brighton Dome in the South of England at the fabulous #BrightonSEO conference.

The conference organizer – the hugely talented and affable Kelvin Newman – had taken a punt on me doing a talk on Personal Branding, a subject not regularly heard about from the stage of major digital marketing conferences.

Read More

As we have had such an amazing response to the book we published on Amazon in January, we have and will continue to put the message out there for Personal Branding.

It’s relevant, practical, and imperative in today’s digital age. But beyond that, it is fun, internally and externally rewarding, and invaluable to the individual pursuing and aiming to fulfill their professional purpose daily.

And here is my favorite part: others are beginning to understand what all the commotion is about too.

Read More

Martin Luther King Jr. has sustained a legacy well beyond his passing. Efforts to honor him with a national holiday were visible just four days after his assassination, and educational institutions and public landmarks continue to celebrate his character today. In fact, last Monday you may have even seen him positioned as a marketing strategy among brands.

Read More

We are delighted to announce our new book has gone live on Amazon:

Introduction to Personal Branding:
10 Steps Toward a New Professional You

With the rise of digital and social media in the past few years, the internet has presented professionals with a magnificent opportunity to build, polish, and own outstanding personal brands. It’s also becoming more and more important for individuals to understand the practices and disciplines of personal branding to present themselves in an approachable, endearing and enduring way both in the digital world and in-person.

Read More

We’re delighted to announce that we are teaming up with Third Door Media, the organizers of the global SMX digital marketing events, to present the inaugural Personal Brand Lab Workshop at SMX West in San Jose on 29th February 2016.

The explosion in use of digital and social media has created an amazing opportunity for professionals to build an outstanding personal brand so, in response to client demand, the Personal Brand Lab workshop aims to help the attendees understand how to establish themselves as experts and thought-leaders in their niche via digital channels as well as in-person strategies and tactics.

The Personal Brand Lab is designed for C-suite executives, business owners, HR & training managers, PR & executive communications managers, marketers and digital marketing practitioners who want their expertise and experience to be more discoverable, shareable and memorable.

Highlights and takeaways from this personal branding workshop include:

• An introduction into personal branding and why it’s so important for your career and the success of your company.
• How to create a personal branding strategy to help your expertise standout in your industry.
• What you need to do to establish your professional purpose and create a personal branding statement.
• A comprehensive overview of LinkedIn and other social platforms including real-time profile optimization and networking.
• Tools overview – what tools you can use to help create, establish and measure your personal brand.
• How to establish a communication cadence and success measurement framework to keep your personal brand on track.

Register for the Workshop Here

For more information on the workshop or Delightful’s Personal Branding Services contact us through our contact form.

Cheers,

Mel Carson – Founder and Principal Strategist

Have you updated the LinkedIn app on your smartphone yet? If not, you should!

There’s no doubt that LinkedIn has become the most important social media platform for building a professional personal brand and while the old LinkedIn app was fine for checking a few updates or accepting a friend request, the clustered functionality and not-so-aesthetically-pleasing user interface somehow limited it’s potential to enable users to enhance their personal brands adequately via mobile.

The new LinkedIn Flagship app aims to provide users with ”a mobile experience that is more intuitive, smarter and dramatically simplifies your LinkedIn experience.”

Personally, I think LinkedIn did a great job reaching this goal.

Here’s how the improved features of the new LinkedIn app can help you boost your personal brand on the go:

Edit Profile & Adjust Settings in the ‘Me’ tab

The new app breaks down its functionalities into 5 tabs: Home, Me, Messaging, My Network, and Search.

Read More

I was contacted a couple of weeks back and asked to help Fast Company reporter Chris Gayomali revamp his personal brand and give him some tips on how he could position himself as more of a business journalist.

Click on the link below to see what happened:

What It’s Like to Get a Personal Brand Makeover by Personal Brand Consultants

Cheers,

Mel

This Thursday – at 1pm PST – I’ll be talking all about Personal Branding during a Twitter chat – #MarketingChat – organized by those fine people at Experian US.

I’ll be answering a bunch of questions on Personal Branding from the Experian Community Manager – @MikeDelgado – and anyone can join in with their questions and thoughts as well.

These occasions have drawn some engaging and inspiring conversations – like this one on Facebook marketing featuring Brian Carter, Mari Smith, Raymond Ray and Andrea Vahl – so I’m thrilled to be asked to impart some of my experience of helping people with their personal brand!

Again, the Twitter chat starts at 1pm PST this Thursday 12th of February.

Follow me – @MelCarson, @Experian_US and #MarketingChat for all the action!

Hope to “see” you there on Thursday!

Cheers,

Mel

Over the last few months I’ve been asked to do a lot of interviews and write a bunch of articles about Personal Branding which makes us very happy because we’re obviously onto something here at Delightful.

From a Q&A on Brafton’s site to a two part radio interview on Webmaster Radio with Brad Geddes: Learn About Personal Branding with Mel Carson and Learn How to Increase Your Personal Brand with Mel Carson coupled with being invited to write weekly for Entrepreneur.com on personal branding and pretty much anything to do with digital marketing and start-ups, I’ve been busy sharing my thoughts on how business people as individuals can stand up and stand out in their niche through their personal brands.

Asked to share some more insight based on a LinkedIn post I wrote a few weeks ago, I’ve also recorded an interview on how to present yourself with true confidence and sincerity for a local job network as well.

This immense interest has given us much food for thought on how we can expand our personal branding services in 2015, so stay tuned…..

Hope you enjoy listening and reading and, as always, do let us know what you think and if you have anything to add!

Cheers,

Mel