social media Archive

How to Optimize Your LinkedIn Profile Experience in 7 Steps

LinkedIn has become one of the most important tools you can use to help yourself grow professionally. As a thriving, interactive community of more than 700 million professionals worldwide, it’s become a crucial place to set out your professional stall and make a great impression.

Whether you’re on the hunt for your next career play, boosting your business growth, or looking to increase visibility and reach in your industry, crafting a well-done profile experiences section can go a long way to demonstrate your value and build credibility.

By following these 7 steps, your LinkedIn experiences can deliver impact, provide context, and help build your personal or leadership brand. Here’s how to take it beyond the standard resume, helping you stand out from the competition.

4 Simple Ways to Stay Creative While Working Remote

 

Before this pandemic threw a spanner in all of our work, experience drove creative inspiration. Eating something new, traveling or meeting new people helped drive ideas and inspire content.

What happens when that is all gone? What happens when the world that inspired your creativity is suddenly unavailable?

If you are reading this, you probably know the marketing world keeps going and well… you need to keep creating. As Delightful’s Visual Design Specialist, here are 4 ways I am helping drive the inspiration necessary to keep creating fresh B2B marketing content.

Why Outsourcing your Executive Social Media and Leadership Branding is Worth It

 

At Delightful Communications we have been working alongside an array of high-tech industry executives since 2012 and have seen firsthand the impact that strategic executive communications & leadership branding can make toward furthering personal and corporate goals.

In that time, we’ve helped many leaders and (often) their communications managers define, establish and elevate their executive online presence and credibility, expand their customer network, attract new professional opportunities, and strengthen all-important brand trust.

What is Emotional Brand Attachment and How to Create it with Affection, Connection, and Passion

Emotional Brand Attachment

“It’s time for a change,” said Eric Gray, Universal Orlando Resort’s senior director of content engagement. The old Tell-Sell-Yell marketing techniques don’t work as well on today’s consumers.

We had the pleasure of attending Gray’s closing keynote speech “Elevating the Role of Social Media to Drive Emotional Brand Attachment” at Ragan’s Employee Communications, PR & Social Media Conference at Microsoft, where he stated that effective marketing messaging is moving from PUSHING content at audiences to PULLING engagement (and content!) from audiences.

Introducing our First EMEA Team Member: Simone Schuurer

Delightful Communications expands into UK & EMEA

I’m Simone and happy to introduce myself to you as the Delightful Communications Digital Marketing Strategist based in EMEA. I live South of London in the Surrey Hills in a town steeped in literary history with links to Charles Dickens, Rudyard Kipling, Jane Austen, E.M Forster and more. As you may gather, I love literature and writing. I have a BA in Communications, Journalism and PR.

I truly enjoy the work I do. Digital marketers are communicators with a fascinating toolbox. They have the tools to be endlessly creative but also have the equipment to test whether communication strategies and executed plans help solve a customer’s goals.

Social Media Trends To Watch For in 2019 with SEMrush

Last week, I had the chance to speak during a SEMrush webinar all about the social media trends to watch for in 2019. I joined the ranks of a superb group of experts, Ashley Ward, Akvile DeFazio, and Gavin Bell.

As 2018 ramps down, it’s important to begin to look toward the new year and prepare for what’s to come. The social media landscape is constantly evolving, and it’s important to stay on top of trends and prepare for what’s to come. 

Why brands need to be using Instagram stories

When Instagram launched the Instagram stories feature in 2016, a steady new stream of off-the-cuff, more everyday content began surfacing on the platform. A loose version of Snapchat, Stories allowed users to showcase more of their lives without it having to be permanently on their page. Hosted right at the top of the main feed, users can scroll to find a specific story to watch, or simply start with the first user visible and watch until the decide to swipe out of stories.

3 Social Media Design Tools for the Busy Marketer

If there’s one thing we could all agree we need more of most as marketers, it would be time. More time to devote to the smaller details of campaigns that are important, more time to sift through data to find the best performing content, more time to design compelling and engaging blog posts.

Who doesn’t want more time?

Unfortunately, there will always be only 24 hours in a day and hopefully, not all those hours are being spent on your marketing campaigns. However, you can learn to maximize the time you have and save time where you can.

designer at laptop

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