social media Archive

If there’s one thing we could all agree we need more of most as marketers, it would be time. More time to devote to the smaller details of campaigns that are important, more time to sift through data to find the best performing content, more time to design compelling and engaging blog posts.

Who doesn’t want more time?

Unfortunately, there will always be only 24 hours in a day and hopefully, not all those hours are being spent on your marketing campaigns. However, you can learn to maximize the time you have and save time where you can.

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Instagram is a platform here to stay. Yet, many people don’t know how to use Instagram Stories to it’s fullest potential.

According to CNBC, Instagram now has 800 million monthly users and 500 million daily users. Those numbers have jumped 160% over the past year since the launch of Instagram stories, the feature that allows users to post stories that last just 24 hours. This feature clearly benefits and entices daily use; don’t forget to check Instagram, that content only lasts 24 hours!

The social media FOMO clicks in and you open the app.

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A defining characteristic of Twitter has long been the 140 character limit. A challenge for many to create a cohesive story, users frequently turned to numbered tweets, external links, and smartly edited graphics to convey their points across this platform. When Twitter announced a switch to 280 characters for all on Nov 7th – everything changed.

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The Autumn event season is upon us, and the Delightful team is attending and supporting client events around the globe. We love the opportunity to work with companies to amplify and extend the impact of their event marketing through social media and video.

Event amplification allows clients to get more from the significant investment they make in event sponsorship and attendance. It brings the valuable content shared at an event to a larger audience, optimizing it for people “outside the room”.

It also helps to increase the visibility of the personal brands of the leaders and speakers that travel sometimes vast distances to stand on stage and impart their knowledge.

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IFTTT, If This Then That, is ‘a free platform that lets you do more with all your apps and devices’. IFTTT is at its core an automation platform that can automate and connect services from Twitter to your Phillips Hue lights to spreadsheets. For examples, you can create an applet to sync your Amazon Alexa to-dos with your iOS reminders.

So how does it work?

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Do you spend tons of hours searching for media coverage about your brand?

Well, judging from a 30 minute webinar we watched recently, CisionPoint might be able to help you out!

CisionPoint has been a popular tool for PR professionals since it launched at 2007. From identifying key influencers and connecting with audiences, to monitoring traditional and social media and analyzing outcomes, CisionPoint covers a PR project from beginning to end.

During the webinar, CisionPoint’s product manager, Sharifa Abubaker, and product specialist, Sonal Moraes, demonstrated several tips and tricks of monitoring media coverage with CisionPoint.

Below are some highlights of the product in terms of media monitoring that I found very helpful and wanted to share with you:

Solid Database

CisionPoint monitors over 300,000 outlets and has the information of more than 1,000,000 contacts. You can get relevant information from millions of social media sites and other websites, as well as traditional broadcast and print media in a matter minutes. Moreover, you don’t need to worry about getting overwhelmed by the huge amount of information. CisionPoint has detailed filter functions to sort all the coverage as you need.

Ready to Share

One of the solid functions of CisionPoint is that it can automatically generate a nice formatted report for you. By clicking “create press report,” you can customize what you want to include in the report, such as media type, outlet, publication date, full text, etc. A cover page with your company logo is also available. For PR agencies, it’s obviously important to keep your clients updated. CisionPoint allows you to set up and customize email alerts for external recipients, which makes keeping your client “in the know” a lot easier.

Fully Integrated

Besides reporting needs, monitoring coverage can also help you with media research and competitive analysis for a PR campaign.   Using CisionPoint, you can directly transport the coverage information you gather into a media list saving you a lot of time by killing two birds with one stone.

We don’t use CisionPoint yet, but we like to keep up with Cision’s useful webinars which include a lot of helpful hints on how to stay relevant as a digital PR consultancy.

If you have used CisionPoint in the past or are using it right now, please do share your experience with us!

We’re always on the look out for new tools that do the job of monitoring social media well (and that are cost-effective), so let us know what you use and why!

Thanks for reading,

Bianca

P.S. Check out our thoughts on Digital PR and what companies need to be thinking about in an increasingly digital world.

Some of you might know that one of my many Delightful hats is actually more of a crown.

A Majestic SEO crown.

For over a year now, I’ve been lucky enough to act as Brand Ambassador for Majestic here in the USA, and speak at conferences about their incredible “big data” toolset.

My remit is to help broaden the audience for the brand and get other digital marketers enthused about getting smart with link data and using it for more than just SEO (search engine optimization).

I’ve done a couple of presentations this year and a couple of blog posts too about how best to use what Majestic has to offer, and on Friday 6th December at 9.30am PST (5.30pm GMT) I’ll be delivering a webinar on how businesses can use their tools for influencer discovery, digital PR and competitive analysis.

If you’re interested in hearing some top tips, feel free to register for FREE below:

Beyond SEO – Loving Link Data for Social Media Digital PR and More

If you know anyone in PR or social media that you think might benefit from a talk like this, please share this post!

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The work I get to do with Majestic SEO never ceases amaze me (among many other things) because of the good luck I get whenever I’m on their booth at many of the digital conferences I attend with them around the world.

A couple of weeks ago, it just happened that our booth at SMX West was smack bang next to Market Motive’s where the fabulous Jennifer Cario (nee Laycock) was signing copies of her new book: Pinterest Marketing: An Hour a Day

Not one to pass up an opportunity, and always on the look out for tips to pass onto my clients and followers, I asked Jennifer if she could spare a few minutes chatting to me about the book, what tips she had for businesses when it comes to their Pinterest marketing, where Pinterest marketing should fit into the overall social media mix, and how marketers should be thinking about copyright and trademark issues so they don’t get into a sticky mess with their pinning.

I know from my experience with clients – I also pin Delightful social media insight and digital PR research when I can – that Pinterest can be a wonderful resource and source of traffic for websites, but that, even though we keep hearing it’s a must “have” social channel, many businesses are still a little in the dark as to how to leverage it well enough to justify the time spent.

Jennifer gave some great, no-nonsense answers to all those questions, so if you are in any doubt as to whether your Pinterest marketing strategy is heading in the right direction, take a peek at the video above and follow Jennifer on Twitter for all her Pinterest goodness.

Thanks,

Mel

P.S. If you think Jennifer’s Pinterest tips and advice are worth sharing, why don’t you share this post and let all your followers in on the information!