You can’t blame PRNewswire for continually finding ways to pump out this digital PR research (got it again in a newsletter this week).
Ever since I saw Lisa Buyer taking about the original research at SES New York a couple of years ago, I’ve used it in pretty much every pitch/strategy deck I’ve written or spoken to.
In a hilarious post last week, Brian Morrissey from Digiday, wrote about what advertising agency execs feel about their younger charges in an article entitled: WTF Millennials: Managing Agencies’ Newest Generation. It was called out and quoted by many in the industry press and caused much debate on Twitter.
Hilarious because of the quotes Brian managed to solicit from various sources, and because he gave millennials a chance to answer back where many of them seemed to agree with what had been written about them the day before.
Whatever generation you were born in, the impression you give people in the workplace has never been more important. A business doesn’t owe you a living whatever age you are, and rather like companies trying to survive head and shoulders above others in an increasingly crowded digital world, the same goes for your personal brand in the office.
My Personal Branding Services largely help people with their online persona and how to behave positively and effectively through social media, but having read these articles, I couldn’t help but want to jot down my thoughts on how to leaving an enduring impression in the physical workplace.
Millennium Bridge in London (Flickr)
It’s January and many of us will be embarking on new resolutions that we hope we’ll still be keeping by the end of the month.
Some maybe health and fitness related, some maybe career-driven and some will be a combination of both.
Although many of us focus on the physical health of our bodies at this time of year, it pays to have a think about the mental or attitudinal aspects of where we want to be in the next 365 days and how we are going to get there from a cerebral point of view. It’s all very well losing 10 lbs. or cutting down on caffeine, but physical health needs to go hand in hand with some mental limbering up as well.
When it comes to that new job, promotion or next round of VC funding you’ve promised yourself, personal branding and how you present yourself online (or off it) has never been more important to think about, especially in this age of ubiquitous social media.
Photo by artwork_rebel on flickr
