Personal Branding Archive

Does Your Brand Have the “Why” Factor?

We recently stumbled upon the eBook, Thoughts on Crafting a Brand Identity by Brandwatch and it inspired us to discuss the question, “Does your business have the “why” element in your brand and what is it?”

Every company out there has a product or a service they offer, some companies have an idea of what differentiates them, but few companies truly know why they do what they do!

Simon Sinek, a best-selling author, famously known for his Ted Talk: Start With Why, explores the idea of how companies that focus on their core belief are more successful in their branding and marketing strategies.

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8 Amazing Personal Branding Examples You Can Learn From Today

Update > We just published a new book on Amazon to help our clients and readers:

Introduction to Personal Branding: 10 Steps Toward a New Professional You

Take a peek and please let us know what you think!

Onto the article >>>

An effective personal branding strategy provides professionals the platform, opportunity and edge to establish credibility, inspire, and succeed in their niche. While that’s summed up nicely in a sentence, it takes planning and consistent action to execute and build an accomplished personal brand.

Personal-branding-examples

While there are plenty of insights and best practices, there’s nothing like some good personal branding examples to put it all in perspective. After all, what does a best personal brand really look like? Does the perfect personal brand exist? Maybe, maybe not. But after some thorough research, here are 8 stellar examples of individuals we believe understand what it means to be discoverable, shareable, and memorable!

Personal Branding Workshop in Portland for SEMPDX Crew

SEMPDKWe’re delighted to announce those wonderful people at SEMPDX (Portland’s incredibly smart and vibrant digital marketing community) have invited me to speak at an event next month on personal branding.

I’ll be traveling down on the 13th September to deliver this talk which will have some workshop-style interactivity:

Discoverable, Shareable and Memorable: How to Discover and Define Your Personal Brand to Compete Effectively in the New World of Work”

Infographic: Your Personal Branding Strategy in 10 Steps

We’ve received tons of positive feedback since the launch of our latest eBook: Introduction to Personal Branding: 10 Steps Toward a New Professional You, which is also live now on Audible and iTunes as an audio book!

Personal-Branding-Infographic

We are thrilled that the book has helped our readers to start paying more attention to their personal brand and more importantly, actually making plans and taking action to improve their personal brand and be more discoverable, shareable and memorable:

“This is by far the most-bookmarked book (per page-capita) on my Kindle today. I’ve already set up a site, paid attention to image names, tweaked my LinkedIn profile, and more based on Mel’s tips.” – S. Weise

Mel Carson to Deliver Art of Personal Branding Keynote at Seattle Business Tradeshow

We’re thrilled to announce I’ll be delivering the keynote speech at this year’s Seattle Business Tradeshow on Wednesday 8th June 2016.

Seattle Business Tradeshow

We’re big fans of the Seattle Chamber of Commerce and the incredible work they do here in the Puget Sound Area.

To be invited to address the delegates and exhibitors before the tradeshow floor opens is a tremendous honor, and I’m determined to make my talk informative, engaging, entertaining and, above all, actionable!

Here’s the title and what people can expect to take away from my speech:

The Art of Personal Branding: How to Stand Up & Stand Out in Business

Thank You #BrightonSEO

A few weeks ago I was lucky enough to grace the stage at the Brighton Dome in the South of England at the fabulous #BrightonSEO conference.

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The conference organizer – the hugely talented and affable Kelvin Newman – had taken a punt on me doing a talk on Personal Branding, a subject not regularly heard about from the stage of major digital marketing conferences.

Why Personal Branding? Because It’s Becoming a Real Thing!

As we have had such an amazing response to the book we published on Amazon in January, we have and will continue to put the message out there for Personal Branding.

It’s relevant, practical, and imperative in today’s digital age. But beyond that, it is fun, internally and externally rewarding, and invaluable to the individual pursuing and aiming to fulfill their professional purpose daily.

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And here is my favorite part: others are beginning to understand what all the commotion is about too.

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