Beginning in January Team Delightful will be plus one.
Ashley Seffernick will be joining us with a focus on growing and expanding our Personal Branding services.
With her 11+ years at Microsoft in Learning and Development and Sales Readiness, Ashley brings a wealth of experience and insight when it comes to helping people grow personally and professionally.
The next video in our Delightful Conversations series sees me catch up with Scott Monty shortly after his keynote speech at Pubcon last month.
Scott is now CEO and Co-Managing Partner of Brain+Trust Partners and made his name in digital as Global Head of Social Media at The Ford Motor Company.
Earlier this month I had the immense pleasure of not just introducing Scott Stratten on stage at Pubcon in front of 2000 people, but also interviewing him afterward for one of our Delightful Conversations.
Scott is President of UnMarketing, bestselling author of four books and all-round hilarious and good guy who certainly knows how to be authentic with his personal brand and marketing.
We recently stumbled upon the eBook, Thoughts on Crafting a Brand Identity by Brandwatch and it inspired us to discuss the question, “Does your business have the “why” element in your brand and what is it?”
Every company out there has a product or a service they offer, some companies have an idea of what differentiates them, but few companies truly know why they do what they do!
Simon Sinek, a best-selling author, famously known for his Ted Talk: Start With Why, explores the idea of how companies that focus on their core belief are more successful in their branding and marketing strategies.
Update > We just published a new book on Amazon to help our clients and readers:
Introduction to Personal Branding: 10 Steps Toward a New Professional You
Take a peek and please let us know what you think!
Onto the article >>>
An effective personal branding strategy provides professionals the platform, opportunity and edge to establish credibility, inspire, and succeed in their niche. While that’s summed up nicely in a sentence, it takes planning and consistent action to execute and build an accomplished personal brand.
While there are plenty of insights and best practices, there’s nothing like some good personal branding examples to put it all in perspective. After all, what does a best personal brand really look like? Does the perfect personal brand exist? Maybe, maybe not. But after some thorough research, here are 8 stellar examples of individuals we believe understand what it means to be discoverable, shareable, and memorable!
We’re delighted to announce those wonderful people at SEMPDX (Portland’s incredibly smart and vibrant digital marketing community) have invited me to speak at an event next month on personal branding.
I’ll be traveling down on the 13th September to deliver this talk which will have some workshop-style interactivity:
We’ve received tons of positive feedback since the launch of our latest eBook: Introduction to Personal Branding: 10 Steps Toward a New Professional You, which is also live now on Audible and iTunes as an audio book!
We are thrilled that the book has helped our readers to start paying more attention to their personal brand and more importantly, actually making plans and taking action to improve their personal brand and be more discoverable, shareable and memorable:
“This is by far the most-bookmarked book (per page-capita) on my Kindle today. I’ve already set up a site, paid attention to image names, tweaked my LinkedIn profile, and more based on Mel’s tips.” – S. Weise
We’re thrilled to announce I’ll be delivering the keynote speech at this year’s Seattle Business Tradeshow on Wednesday 8th June 2016.
We’re big fans of the Seattle Chamber of Commerce and the incredible work they do here in the Puget Sound Area.
To be invited to address the delegates and exhibitors before the tradeshow floor opens is a tremendous honor, and I’m determined to make my talk informative, engaging, entertaining and, above all, actionable!
Here’s the title and what people can expect to take away from my speech:
The Art of Personal Branding: How to Stand Up & Stand Out in Business
A few weeks ago I was lucky enough to grace the stage at the Brighton Dome in the South of England at the fabulous #BrightonSEO conference.
The conference organizer – the hugely talented and affable Kelvin Newman – had taken a punt on me doing a talk on Personal Branding, a subject not regularly heard about from the stage of major digital marketing conferences.
As we have had such an amazing response to the book we published on Amazon in January, we have and will continue to put the message out there for Personal Branding.
It’s relevant, practical, and imperative in today’s digital age. But beyond that, it is fun, internally and externally rewarding, and invaluable to the individual pursuing and aiming to fulfill their professional purpose daily.
And here is my favorite part: others are beginning to understand what all the commotion is about too.
